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WILLIAM ALBERT ALLARD
[b. 1937] A second generation Swedish-American
In my photography, color and composition are inseparable. I see in color. - William Albert Allard, Photographic Essay (American Photographer Master Series) by William Albert Allard
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I think the best pictures are often on the edges of any situation, I don't find photographing the situation nearly as interesting as photographing the edges. - William Albert Allard, Photographic Essay (American Photographer Master Series) by William Albert Allard
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I think the 50(mm lens) is an extremely good discipline lens; it requires you to see in a more refined way, not just tighter. - William Albert Allard, Photographic Essay (American Photographer Master Series) by William Albert Allard
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...words and pictures can work together to communicate more powerfully than either alone. - William Albert Allard, Photographic Essay (American Photographer Master Series) by William Albert Allard
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You've got to push yourself harder. You've got to start looking for pictures nobody else could take. You've got to take the tools you have and probe deeper. - William Albert Allard, Photographic Essay (American Photographer Master Series) by William Albert Allard
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What's really important is to simplify. The work of most photographers would be improved immensely if they could do one thing: get rid of the extraneous. If you strive for simplicity, you are more likely to reach the viewer. - William Albert Allard, Photographic Essay (American Photographer Master Series) by William Albert Allard
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If a subject has a delicate surface to it, you do not want to go charging in there. You need to establish some kind of presence and understanding. I will say, 'Try to forget I'm here. I won't ask you to pose, I won't ask you to do anything.' It's important that I just be allowed to be around, to be present. Photographing people requires a willingness to be rejected. So, I think the best approach is to be honest and direct. Very often, I tell them, "You don't know me. There's no reason why you should trust me...the only thing I can promise is that I'll try to do the most honest work I can. Ultimately, it comes down to somehow being able to instill confidence. I don't think you can bullshit your way into that, because a lot of these people can see through walls. If you want to photograph people, you'd better know something about them. [Allard often credits "Serendipity" for the success of his pictures.] I like to explore, to be sensitive to the rhythms of the moment. Exploration means seeking out what I think is there, and yet often finding something finer, something closer to the center, that no amount of research could have led me to. I tend to react more than direct. You have to be receptive [to your subject]. You have to care. You can't do good work if you don't care. That's not necessarily a strength, but it gives you strength. - William Albert Allard, Photographic Essay (American Photographer Master Series) by William Albert Allard
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All I need is my brains, my eyes and my personality, for better or for worse. - William Albert Allard, Photographic Essay (American Photographer Master Series) by William Albert Allard
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What is right? Simply put, it is any assignment in which the photographer has a significant spiritual stake...spiritually driven work constitutes the core of a photographer's contribution to culture. - William Albert Allard - on the right photo assignment., Photographic Essay (American Photographer Master Series) by William Albert Allard
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I believe in the resonance and staying power of quiet photographs. The photos in this book were not hard to make. They required a certain seeing, but few special techniques, and no tricks. Something though was hard. It was hard being between photographs and not knowing when or how another image would reveal itself. - William Albert Allard, Photographic Essay (American Photographer Master Series) by William Albert Allard
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I might have seen color work by Irving Penn or Ernst Haas, but I was really more inspired, in terms of colors, by painters: the Impressionists, Edward Hopper, Matisse. - William Albert Allard

Photography is a way of introducing people to other people. - William Albert Allard, The Joy of Photographing People by Eastman Kodak Staff , ISBN: 0201116944 , Page: 167
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My goal has always been, to make pictures that could be published in a magazine as part of a story, but that could also carry their weight on the walls of a gallery or museum. - William Albert Allard, The Joy of Photographing People by Eastman Kodak Staff , ISBN: 0201116944 , Page: 167
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In so many cases the photograph is a momentary thing that is soon going to change. Once it’s gone, it’s gone. We have to put it in the box when it happens. - William Albert Allard, The Joy of Photographing People by Eastman Kodak Staff , ISBN: 0201116944 , Page: 167
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