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MARSHALL MCLUHAN
It is one of the peculiar characteristics of the photograph that it isolates single moments in time. - Marshall McLuhan

To say that ‘the camera cannot lie’ is merely to underline the multiple deceits that are now practiced in its name. Indeed, the world of the movie that was prepared by the photograph has become synonymous with illusion and fantasy, turning society into what Joyce called an ‘allnights newsery reel’, that substitutes a ‘reel’ world for reality. Joyce knew more about the effect of the photograph on our senses, our language, and our thoughts process than anybody else. - Marshall McLuhan - “Understanding Media”, McGraw Hill, 1964 [cited in: “Creative Camera” July 1974, p. 221]

The camera tends to turn people into things, and the photograph extends and multiplies the human image to the proportions of mass-produced merchandise. The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes. - Marshall McLuhan - 1964

To say that "the camera cannot lie" is merely to underline the multiple deceits that are now practised in its name. - Marshall McLuhan - 1964
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