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ALEXEY BRODOVITCH
[1898-1971] (also Brodovich) was a Russian-born photographer, designer and instructor
What is a good photograph? I cannot say. A photograph is tied to the time, what is good today may be a cliché tomorrow. The problem of the photographer is to discover his own language, a visual ABC. The picture represents the feelings and point of view of the intelligence behind the camera. This disease of our age is boredom and a good photographer must combat it. The way to do this is by invention – by surprise. When I say a good picture has surprise value I mean that it stimulates my thinking and intrigues me. The best way to achieve surprise quality is by avoiding clichés. Imitation is the greatest danger of the young photographer. - Alexey Brodovitch - Photography, February 1964 [cited in: Creative Camera February 1972, p. 472]

When the novice photographer starts taking pictures, he carries his camera about and shoots everything that interests him. There comes a time when he must crystallize his ideas and set off in an particular direction. He must learn that shooting for the sake of shooting is dull and unprofitable. - Alexey Brodovitch - Photography, February 1964 [cited in: Creative Camera February 1972, p. 472]

The pictures a mature photographer takes are interpretations of the subject in terms of the photographer’s own personality and interests. If he has inventiveness, photography can be completely rediscovered in his own way. - Alexey Brodovitch - Photography, February 1964 [cited in: Creative Camera February 1972, p. 472]

The personality and style of a photographer usually limits the type of subject with which he deals best. For example Cartier-Bresson is very interested in people and in travel; these things plus his precise feeling for geometrical relationships determine the type of pictures he takes best. What is of value is that a particular photographer sees the subject differently. A good picture must be a completely individual expression which intrigues the viewer and forces him to think. - Alexey Brodovitch - Photography, February 1964 [cited in: Creative Camera February 1972, p. 472]

The photographer, if he is to maintain his integrity must be responsible to himself, he must seek a public which will accept his vision, rather than pervert his vision to fit that public. Unfortunately many fine photographers never find this public and are virtually unemployable in the commercial field. - Alexey Brodovitch - Photography, February 1964 [cited in: Creative Camera February 1972, p. 472]

The creative life of the commercial photographer is like the life of a butterfly. Very seldom do we see a photographer who is really productive for more than eight or ten years. - Alexey Brodovitch - Photography, February 1964 [cited in: Creative Camera February 1972, p. 472]

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