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JOHN HOLLAND
It is unusual if a day goes by when we are not confronted with some form of photography. From printed advertisements to familiar snapshots of our friends and family, we are constantly, and often subtly, faced with images that demand a response. We may, for instance, be enticed to buy something because of a photograph’s direct appeal to our senses. Or our reaction may be more emotional, as a picture recalls a memory of someone we love and a time long gone but not forgotten.
This is the power and beauty of photography. Reaching into every part of our lives, it remains personal, touching us when we least expect it, with the image of a child’s distant smile or the quiet beauty of a winter landscape.
- John Holland - The Personal Appeal of Photography. [John Holland “Photo Decor – A Guide to the Enjoyment of Photographic Art”, Kodak Publication no. 0-22, Eastman Kodak Company, Rochester, 1978, p. 4]

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